HughesNet is a satellite Internet service that serves primarily rural areas and people who have few to no options for high-speed Internet. Many customers live in the heartland, or have second homes there, far from major city centers.

As a result, we used a lot of content and imagery that speaks to the idea that you can, and should, be able to enjoy modern-day amenities, such as high-speed Internet, no matter where you live.

You’ll notice the difference in length and keywords between the paid and natural search (SEO) versions of the subdomain I also included a couple pages with content I refreshed and wrote for the split-brand/faux-marketplace site,

Spring 2014