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    Hi, I'm John Dermott

    (not the Irish folk singer)

    I’m a content strategist and copywriter with 15+ years working in corporate, agency, and digital marketing environments. My writing skills are polished for print, web, video, B2B, and consumer. I’m also fluent in the many creative and analytical tongues: design, code, UX, information architecture, strategy, and metrics.

    I seek humanity and truth in life, and that translates into my work philosophy:

    Find the essence of what makes a brand unique and tell the world why anyone should give a damn.

    Learn More
    View All Work

    My Mastery

    I’ve written copy and developed content strategy and comms for a variety of digital and physical mediums across many verticals.

    Mediums: blogs, press releases, case studies, e-books, infographics, webinars, digital assets, chat, website copy, social media, video, sales enablement collateral, sell sheets, toolkits, conference decks, podcasts, SDR sequences, email, billboards, print ads, online display ads, events, etc.

    Skills: content strategy, brand messaging & positioning, competitor benchmarking, content gap analysis, AR & PR, SEO & SEM, share-of-voice analysis, UX, IA, SME capture, creative briefs, market analysis, ICP discovery, CMS, A/B & multivariate testing, direct response, storytelling, leadership, coaching/training, hiring, onboarding, to name a few.

    Marketing, PM, & Content Tools: ChatGPT, Jasper, Hubspot, Salesforce, Maximizer, Outreach, GA4, SEOQuake, SurferSEO, SEMrush, ahrefs, Screaming Frog, WordPress, Webflow, Cascade, Photoshop, Illustrator, Canva, Figma, Draw.io, Mail Chimp, Constant Contact, Typeform, Wufoo, Asana, Monday.com, JIRA, Confluence, Trello, Loom.

    AI

    AGRICULTURE

    FINANCE

    FOOD SERVICES

    HEALTHCARE

    HIGHER EDUCATION

    HOME SERVICES

    INSURANCE

    LIFESTYLE

    MANUFACTURING

    SECURITY

    TELCO

    and more

    Education And Career

    2023

    MANAGER, CONTENT MARKETING, GIPPER

    Another startup! This time I helped athletic directors across the U.S. save time creating professional-level sports graphics via a super cool and easy-to-use app.
    2022

    DIRECTOR OF CONTENT, BALTO

    Oversaw all lead-generating content for a groundbreaking B2B AI startup named after the dog we all know and love (and who takes all the credit from Togo).
    2021-2022

    NET HEALTH, SENIOR CONTENT STRATEGIST

    Created record-breaking EHR software content and workflows that moved the needle by $2M+
    2016-2021

    DIGITAL CONTENT MANAGER, CARNEGIE MELLON UNIVERSITY

    Built the online landscape across the prestigious research institution and championed a centralized brand.
    2013-2016

    SR. COPYWRITER, RED VENTURES

    Honed my copywriter skills and took response rates to new heights via work for household names like DIRECTV, Vonage, and ADT.
    2015

    MARRIED

    Someone other than my mom loves me.
    2011-2013

    MARKETING & STRATEGIC PARTNERSHIPS, PCI GROUP

    One-man marketing shop for a technology company that specializes in transactional documents for the debt collection and billing industries. They called me "The Game Changer". For real. I have a plaque.
    2009-2013

    CREATIVE DIRECTOR, JDW: THE CHARLOTTE AGENCY

    A venture started from the ground up by my buddy Dwayne and moi. Multi-hat-wearing CD helping small businesses in Charlotte market themselves.
    2008-2009

    COPYWRITING INTERN, INDIANA DESIGN CONSORTIUM

    Rookie coming into the advertising world, thinking he's a bigshot.
    2004-2008

    PURDUE UNIVERSITY

    Major in Communication with Advertising & PR specialization. Minor in Visual Communication Design.
    1985

    BIRTH, SOME HOSPITAL

    What is all this?

    Recommendations

    Aww shucks, guys

    As the Senior Copywriter on our Customer Experience team, John was critical to the team's innovation and efficiency. In the year that we worked together, our team experienced drastic changes in priorities and responsibilities, and John was always level-headed and helped the team maneuver these transitions smoothly. He is a great leader who genuinely cares about his team and will put their development and morale first. John was my go-to for ad-hoc brainstorming due to his open mind and creative ideas. I'd highly recommend John as a teammate and leader!
    Kim Cossa
    Red Ventures
    John has a solid grasp on modern marketing tools. When working with John on projects, he has proven to be quick to learn and enthusiastically embrace new challenges. When working with John recently, he demonstrated his ability to learn and understand highly technical concepts.
    Thom Davis
    Media Director/Account Manager, Indiana Design Consortium
    John is extremely dedicated to his field. His passion is evident in all the pieces he produces, regardless of media. His is extremely loyal, always willing to do what needs to be done to ensure the project deadline is met without compromising quality.
    Andrea Reinders
    HR Manager, PCI Group
    I went to buy the domain johndermott.com and, lo and behold, it was taken by this wee wannabe copywriter lad. That's fine and all, John. Just remember...the pipes, the pipes always come a callin'.
    John McDermott
    Scottish-Canadian Tenor
    One of my finest works. 5/7.
    The Almighty Creator
    Alpha and Omega, LLC