About Me

I’m a copywriter with 8+ years working in corporate, agency, and digital marketing environments. My writing skills are polished for print, web, video, B2B, and consumer. I’m also fluent in the many creative tongues: design, code, strategy, metrics.

I seek humanity and truth in life, and that translates into my work philosophy:

Find the essence of what makes a brand unique and tell the world why anyone should give a damn.

john_sig2

What I Do

Here’s a taste of some things I’m good at. Also what I like to bore my dentist about.

BRANDING

What’s the story?

CORPORATE IDENTITY

Taglines, voice, etc.

CREATIVE ADVERTISING

Grabby headlines. Emotional triggers.

CONTENT GENERATION

Informative. Transactional. Engaging. SEO. Paid.

DIRECT RESPONSE MARKETING

Response-driven sales. A/B testing. Multivariate testing.

FOOD

All of it. It’s my vice.

View All Work

My Mastery

I’ve written copy for web and print across many verticals. This is a highly scientific measure of my comfort level in each.

HOME SERVICES

INSURANCE

FINANCE

FOOD SERVICES

AGRICULTURE

LIFESTYLE

No matter how much you know, there is always more to learn.

Education And Career

2013-2016

SR. COPYWRITER, RED VENTURES

Honing my copywriter skills and taking response rates to new heights via work for household names like DIRECTV, Vonage, and ADT.
2015

MARRIED

Someone other than my mom loves me.
2011-2013

MARKETING & STRATEGIC PARTNERSHIPS, PCI GROUP

One-man marketing shop for a technology company that specializes in transactional documents for the debt collection and billing industries. They called me "The Game Changer". For real. I have a plaque.
2009-2013

CREATIVE DIRECTOR, JDW: THE CHARLOTTE AGENCY

A venture started from the ground up by my buddy Dwayne and moi. Multi-hat-wearing CD helping small businesses in Charlotte market themselves.
2008-2009

COPYWRITING INTERN, INDIANA DESIGN CONSORTIUM

Rookie coming into the advertising world, thinking he's a bigshot.
2004-2008

PURDUE UNIVERSITY

Major in Communication with Advertising & PR specialization. Minor in Visual Communication Design.
1985

BIRTH, SOME HOSPITAL

What is all this?

Recommendations

Aww shucks, guys

John has a solid grasp on modern marketing tools. When working with John on projects, he has proven to be quick to learn and enthusiastically embrace new challenges. When working with John recently, he demonstrated his ability to learn and understand highly technical concepts.
Thom Davis
Media Director/Account Manager, Indiana Design Consortium
John is extremely dedicated to his field. His passion is evident in all the pieces he produces, regardless of media. His is extremely loyal, always willing to do what needs to be done to ensure the project deadline is met without compromising quality.
Andrea Reinders
HR Manager, PCI Group
I went to buy the domain johndermott.com and, lo and behold, it was taken by this wee wannabe copywriter lad. That's fine and all, John. Just remember...the pipes, the pipes always come a callin'.
John McDermott
Scottish-Canadian Tenor
One of my finest works. 5/7.
The Almighty Creator
Alpha and Omega, LLC